- Reaction score
- 9
Before you buy, sell, or improve a website, measure its performance. These free tools give you a good idea of how it's doing without spending a single euro.
1. Your own data (if you have access)
2. Analysis of any website
3. An important tip
Traffic estimates from third-party tools are approximate. If you buy a website, always ask for screenshots or read-only access to Search Console and Analytics, and compare both with what they tell you.
4. What You Should NOT Trust
What tools do you use? Share them below.
1. Your own data (if you have access)
- Google Search Console: searches, clicks, rankings, indexed pages, and errors.
- Google Analytics: where the traffic comes from, which pages are performing well, and how long visitors stay.
- Bing Webmaster Tools: a useful add-on that provides its own data and a solid SEO report.
2. Analysis of any website
- PageSpeed Insights: Speed and User Experience on Mobile and Desktop.
- Wayback Machine: the history of a website or domain.
- Ubersuggest, Semrush, or Ahrefs (free versions): traffic estimates, keywords, and backlinks.
- Google Trends: Changes in Interest in a Topic.
3. An important tip
Traffic estimates from third-party tools are approximate. If you buy a website, always ask for screenshots or read-only access to Search Console and Analytics, and compare both with what they tell you.
4. What You Should NOT Trust
- Undated or cropped screenshots.
- Traffic that comes almost entirely from a single source or on a single day.
- Visits with almost no time on page, which are typically low-quality traffic.
What tools do you use? Share them below.