- Reaction score
- 9
Before promoting an offer, crunch the numbers. These metrics will tell you whether it will be profitable.
1. Key Metrics
2. Simple example
If you send 1,000 clicks, have a 2% conversion rate (20 actions), and the offer pays $5 per action, you earn $100. Your EPC is $0 .10. If each click cost you more than that, you're losing money.
3. Before choosing an offer
4. Tip
Conduct a small-scale test with a limited budget before scaling up. Real data is worth more than any promise.
What EPC do you usually achieve in your niche? Feel free to share it if you'd like.
1. Key Metrics
- CTR (click-through rate): the percentage of people who click on your link out of those who see it.
- CR (conversion rate): the percentage of clicks that result in the paid action.
- EPC (earnings per click): the average amount you earn for each click generated.
- ROI: revenue minus costs, divided by costs. If you pay for traffic, this is the metric that matters most.
2. Simple example
If you send 1,000 clicks, have a 2% conversion rate (20 actions), and the offer pays $5 per action, you earn $100. Your EPC is $0 .10. If each click cost you more than that, you're losing money.
3. Before choosing an offer
- Does it accept traffic from your country and your source?
- What are the payment threshold and frequency?
- Are there any restrictions (branded keywords, mass emailing, ads)?
- How long does it take for a conversion to be validated?
- What is the advertiser's reputation?
4. Tip
Conduct a small-scale test with a limited budget before scaling up. Real data is worth more than any promise.
What EPC do you usually achieve in your niche? Feel free to share it if you'd like.