Massive Instagram Account Suspensions 🤒

[Mr.X]

Instagram Begins Cleaning Up the Feed: Repost Accounts Are About to Be Phased Out.

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Instagram updated its algorithm in May 2026 and will now prioritize original content while penalizing accounts that repost others' content.

The measure expands restrictions that previously affected mainly Reels and will now also apply to photos and carousels. The goal is to reduce the visibility of “aggregator” pages that make a living by reposting content taken from other accounts or platforms such as TikTok.

Under the new rules, accounts that post 10 or more non-original pieces of content within a 30-day period will no longer appear in recommendation sections such as Explore and Reels, losing a significant portion of their organic reach.

In addition, Instagram will begin detecting posts with watermarks, repurposed videos, and minor edits deemed to be of “low value,” automatically limiting their reach.

The platform will also implement technical tools to identify reposted content and combat the classic “copy-and-paste” practice, with the aim of improving content quality and rewarding creators who produce their own material.

What do you think of Meta's decision?​

 

[Luis Colmenarez]

In other words, they'll be using AI to detect AI—and, more broadly, all non-original content—in order to penalize accounts... On the one hand, this is good because it encourages original content; on the other hand, it affects people who like to upload accounts with duplicate or AI-generated content, just to give an example...

By the way, a few days ago I posted a reel made entirely with AI, and the reach was really low... Both on Instagram and TikTok—it's probably because of what you said.

Anyway, it's still the same "algorithm" that they'll be updating, and we'll just have to get used to it, haha.

Great contribution, colleague @Mr.X